Comprehensive Review of the 2019 Ram 1500 Pickup by Fiat-Chrysler

In 2016, Fiat-Chrysler experienced declining sales and ranked third in the automobile sector. At that point, CEO Sergio Marchionne announced a strategic shift to focus manufacturing efforts in North America on Jeeps and Ram trucks, halting the production of new passenger vehicles outside Mexico and Canada. This move aimed to strengthen their pickup and SUV segment through the Ram division. Over time, these strategies paid off, boosting their market share in pickups to 21% by the end of a quarter.

Despite a challenging history during the 2008 financial crisis, Fiat-Chrysler rebounded, nearing second place in the truck industry by 2014. The demand for full-size trucks has surged recently, with Fiat-Chrysler growing by approximately 70% since 2012, rising from 7th to 3rd in sales among the top brands like Ford and GM.

The 2019 Ram 1500 stands out as a top contender in the full-sized truck market. Its redesigned build offers exceptional ride comfort, reliable power, and superior towing capacity. The cabin is luxurious, spacious, and seats 3 to 6 passengers, with options for rear or four-wheel drive, either permanently or part-time. It offers two engine choices: a 305 hp engine with 269 lb-ft torque or a 395 hp engine with 410 lb-ft torque, paired with an 8-speed automatic transmission. Fuel efficiency ranges from 15-17 MPG city and 21-25 MPG highway.

This model incorporates a 48-volt eTorque mild hybrid system, providing additional torque: 90 lb-ft with the V6 and up to 130 lb-ft as an upgrade for the V8 engine. The V8 engine can operate with cylinder deactivation to enhance fuel economy.

Constructed with premium materials, the truck includes advanced features such as an optional 8.4-inch infotainment system with Apple CarPlay and Android Auto, alongside standard 5-inch displays. Safety features encompass emergency braking, blind-spot detection, active lane assist, and adaptive cruise control, ensuring driver safety.