2024 Fiat Strada Pickup: Models, Features, Pricing, and Offers

July. 16,2025

Explore the latest 2024 Fiat Strada pickup truck, featuring various trims, powerful engines, safety features, and attractive pricing offers. Ideal for work and adventure, this versatile vehicle accommodates diverse needs with options from basic to premium levels. Discover how to maximize value with available discounts and tailor your purchase through different configurations and dealership deals.

2024 Fiat Strada Pickup: Models, Features, Pricing, and Offers

Overview of the 2024 Fiat Strada Pickup Lineup

The Fiat Strada continues to dominate the compact pickup truck segment with its reliability and versatility. Popular among farmers and adventure seekers, it offers impressive load capacity and durability. Available in multiple trims, each model features distinct amenities and price points to cater to different needs. From basic to premium options, the Fiat Strada provides value and safety, making it a compelling choice for a range of customers.

Fiat Strada Pickup - Models, Features, and Pricing

Base Model: Endurance 1.3

The entry-level Fiat Strada Endurance 1.3 comes equipped with essentials like air conditioning, rear window protection, power steering, and a height-adjustable steering wheel. Safety features include dual airbags, seat belt warnings, stability control, ABS with EBD, and Hill Hold assist. Priced around R$ 104,000, this variant appeals to budget-conscious buyers seeking a reliable workhorse.

Mid-Range: Freedom 1.3 and 1.3 CD

The Fiat Strada Freedom models are priced between R$ 110,000 and R$ 118,000, offering additional features such as adjustable driver’s seat, anti-theft systems, remote keyless entry, and a 3.5-inch TFT display. This trim boosts convenience with electric windows, central locking, USB ports, and a speaker system. The 1.3 CD version adds electric rear windows, heated rear glass, and side airbags for enhanced safety.

High-End Options: Volcano 1.3 CD and AT

The Volcano 1.3 CD, costing around R$ 119,000, includes a 7-inch touchscreen multimedia system, parking sensors, LED headlights, and floor mats. For enhanced features, the Volcano Plus adds a rearview camera, digital climate control, and wireless charging. The Volcano 1.3 AT with automatic transmission is slightly more expensive.

Performance Variants: Turbo and Ultra Turbo

The Turbo AT variant boasts a powerful engine producing up to 130 hp, with a distinctive "Ranch" edition available for R$ 138,000. The Ultra Turbo AT, similarly priced, features premium interior touches like leather seats with logo embroidery, red stitching, metallic dashboard accents, rearview camera, wireless charger, and automatic climate control, offering a luxury upgrade.

Engine and Performance

Most trims, including Endurance, Freedom, and Volcano, utilize a 1.3L Firefly engine delivering around 98 hp and 13.2 kgf-m torque, with manual or CVT options. The Turbo models feature a 2.0L turbocharged engine generating approximately 130 hp, with torque at 20.4 kgf-m, running on ethanol or gasoline for versatile performance.

Pricing and Promotions

Fiat offers competitive pricing, with occasional discounts and deals through its website. For example, rural businesses can find the Endurance 1.3 Firefly for about R$ 88,000 under special offers in 2024. Potential buyers should explore financing, leasing, and rental options, and consult local dealerships for personalized deals. This approach ensures maximum value and flexibility when purchasing the Fiat Strada.

The Fiat Strada's diverse trim lineup and attractive pricing make it a top contender in the pickup segment. Staying informed about current offers and comparing options will help buyers make a smart, cost-effective decision.