Apple iPhone XS Max (256GB): Key Features, Launch Date, Pricing Details

July. 16,2025

Discover the features, release details, and pricing of the iPhone XS Max with 256GB storage. This flagship highlights a dual-camera system, vibrant OLED display, and longer battery life. Ideal for users seeking a powerful smartphone for entertainment and photography, the XS Max combines cutting-edge technology with sleek design. Available in multiple colors, it offers robust performance, ample storage, and compatibility with major carriers. Pre-order begins September 14, with worldwide release on September 21. The device is suitable for users who want a premium, feature-rich smartphone experience.

Apple iPhone XS Max (256GB): Key Features, Launch Date, Pricing Details

Apple iPhone XS Max (256GB): Key Features, Launch Date, Pricing Details

The iPhone XS Max is available in various storage options, making it essential to choose the right one. It comes in 64GB, 256GB, and 512GB variants. For users needing more space, the 256GB version offers an optimal balance, especially for storing high-resolution photos and videos. If uncertain about storage needs, experts recommend the 256GB model. Read on to explore the standout features of the iPhone XS Max.

Advanced Dual-Camera System
The powerful A12 Bionic chip enhances photographic capabilities, offering a superb experience.

Apple iPhone XS Max (256GB) - Features, Release Date, Price
It features a 12MP wide-angle lens and a 12MP telephoto lens. Through advanced sensors, a superior ISP, and innovative algorithms, the iPhone XS Max supports Smart HDR photography. Its bokeh and depth controls enable post-shoot adjustments to the depth of field. The camera also records high-quality videos in low-light environments. The 256GB model ensures ample storage for all your media needs.

Vivid OLED Screen
The Super Retina OLED display makes gaming, photography, and streaming more immersive on the large screen of the iPhone XS Max.

With a resolution of 2688 x 1242 pixels and 458 pixels per inch, it offers vibrant colors and crisp graphics. Powered by the A12 Bionic chip, it handles high-resolution content effortlessly and consumes less power—up to 50% less than previous models. Streaming platforms like Netflix and Amazon Prime are optimized for this device, making it an excellent entertainment companion.

Extended Battery Life
The iPhone XS Max boasts the largest Apple battery to date, integrated into the biggest screen in its range. While specific battery specs were not detailed at launch, Apple claims it lasts approximately 1.5 hours longer than the previous model, providing reliable all-day use.

Cost Overview
The pricing for the various storage options is as follows:

  • iPhone XS Max 64GB – $1,099
  • iPhone XS Max 256GB – $1,249
  • iPhone XS Max 512GB – $1,449

Available in Gold, Silver, and Space Gray, the device works with major networks like AT&T, T-Mobile, Sprint, and Verizon. Unlocked options are also available at the same prices.

Release Schedule
The iPhone XS Max and XS models will be open for pre-orders starting September 14. The official launch date is set for September 21, when the devices will be available in stores.

Alongside these flagship models, Apple introduced the more affordable iPhone XR, lacking some features like 3D Touch and a dual-camera setup. The XR is powered by the A12 Bionic processor, Face ID, and True Tone Display, making it suitable for budget-conscious users. Its 64GB version costs $749 and is expected to be released in October 2018.