Canadian Jeep Wrangler Rubicon Price Guide: Everything You Need to Know
Discover comprehensive pricing details for the Jeep Wrangler Rubicon in Canada. Learn about different trims, features, and factors affecting costs. Find tips on where to buy and financing options, making your off-road adventure planning smoother and more affordable. Perfect for enthusiasts seeking durability, technology, and versatility in their vehicle.

Canadian Jeep Wrangler Rubicon Cost Overview
The Jeep Wrangler Rubicon is celebrated worldwide for its unmatched off-road performance. Known for its tough design, robust powertrain, and superior trail capabilities, the Rubicon model stands out within the Jeep lineup. Whether tackling rugged terrains or cruising on highways, the Wrangler Rubicon provides an exhilarating drive.
For Canadian buyers, understanding the pricing structure is essential. Costs vary based on location, model year, optional features, and dealership promotions. This article offers an in-depth breakdown of Jeep Wrangler Rubicon prices in Canada, including different trims, available options, and financing opportunities.
Jeep Wrangler Rubicon: Key Features
The Rubicon excels in off-road attributes such as:
Locking Differentials (Front & Rear): Enhance traction on challenging terrains by ensuring wheels turn at the same speed.
Heavy-Duty Axles: Built for durability in extreme off-road scenarios.
Articulating Suspension: Provides stability over uneven surfaces.
Rock-Trac 4x4 System: Ensures superior handling off-road.
Available in two-door and four-door versions, the Rubicon is typically priced higher than standard models, reflecting its specialized off-road capabilities and features.
Jeep Wrangler Rubicon Pricing in Canada
Prices for new Jeep Wrangler Rubicon units in Canada generally start around $45,000 CAD and can go upwards of $60,000 CAD depending on the trim, features, and packages selected. Price variations depend on regional factors, dealer incentives, and model year.
1. 2024 Wrangler Rubicon 2-Door
Estimated Price: approximately $45,500 CAD
Powertrain: 3.6L V6 Pentastar (285 hp, 260 lb-ft torque)
Transmission: 6-speed manual or 8-speed automatic
Features: 17-inch wheels, all-terrain tires, locking differentials, heavy-duty axles, 7-inch touchscreen Uconnect 4, LED headlights and fog lights.
2. 2024 Jeep Wrangler Rubicon 4-Door
Starting Price: around $49,500 CAD
Powertrain: same as above
Additional Features: Larger rear seat, bigger fuel tank (87L), optional 8.4-inch Uconnect with navigation.
3. Rubicon 392 4-Door (V8 engine)
Price: roughly $79,000 CAD
Engine: 6.4L V8 (470 hp, 470 lb-ft torque)
Features: 17-inch wheels with 33-inch tires, custom hood, upgraded suspension, luxury interior, and infotainment.
4. Rubicon 4xe (Hybrid)
Starting Price: approximately $55,000 CAD
Powertrain: 2.0L turbocharged 4-cylinder + electric motor (375 hp, 470 lb-ft torque)
Features: Plug-in hybrid, off-road badge, 33-inch tires, 8.4-inch touchscreen with navigation and Apple CarPlay/Android Auto.
Factors Affecting Prices in Canada
Numerous elements influence Jeep Wrangler Rubicon prices across Canada, including:
1. Regional Location
Pricing differs province-to-province due to taxes, import duties, and dealer strategies. For example, Quebec may have higher costs, while Ontario or Alberta might offer slight discounts.
2. Model Year
Latest models with enhanced features tend to be more expensive, whereas older or certified pre-owned options can be more budget-friendly.
3. Customization & Packages
Additional options like safety, off-road upgrades, or tech packages can elevate the price. Choices include:
Safety & Convenience (adaptive cruise, blind-spot monitoring)
Off-road upgrades (tires, winches, skid plates)
Tech enhancements (larger screens, premium audio)
4. Financing & Leasing
Many Canadian dealerships offer financing plans with competitive rates or leasing arrangements to reduce upfront costs and regularly upgrade vehicles.
Jeep Wrangler Rubicon Price Comparison Table
Here's a quick overview of starting prices for different models in Canada:
Model | Engine | Transmission | Price (CAD) |
---|---|---|---|
2-Door Rubicon | 3.6L V6 (285 hp) | 6MT/8AT | $45,500 |
4-Door Rubicon | 3.6L V6 (285 hp) | 6MT/8AT | $49,500 |
Rubicon 392 | 6.4L V8 (470 hp) | 8AT | $79,000 |
Rubicon 4xe (Hybrid) | 2.0L Turbo + Electric | 8AT | $55,000 |
Where to find a Jeep Wrangler Rubicon in Canada
Authorized Jeep dealerships across Canada offer the Rubicon for sale. It’s wise to compare dealer promotions, trade-in deals, and discounts. Alternatively, online marketplaces list both new and pre-owned models for buyers' convenience. Major locations include:
Jeep Canada
Chrysler Canada
Local dealerships in Toronto, Vancouver, Montreal, Calgary, and other cities
With its rugged design, advanced technology, and off-road prowess, the Jeep Wrangler Rubicon remains a top choice for adventure lovers in Canada. Prices depend on the selected model, trim level, and features, with new models starting around $45,000 and reaching up to $79,000 CAD. Explore financing options and dealer promotions to find the best deal for your off-road adventures.