Current Insights and Trends in the US Tablet Industry
This article provides an overview of the US tablet market, highlighting growth trends, leading brands like Apple, and consumer behaviors. It examines market statistics, user preferences, and future projections, offering valuable insights for industry stakeholders and tech enthusiasts. The data underscores the increasing popularity of tablets for activities like online shopping and video streaming, with significant growth expected in user base and usage patterns through 2019.
Current Insights and Trends in the US Tablet Industry
The United States leads the global tablet market, with North America being the largest regional hub. Between 2013 and 2018, tablet shipments in the region grew by approximately 20 million units. The user base is expanding steadily; projections indicate over 180 million Americans will use tablets by 2019. In 2014, the U.S. had an estimated 150 million tablet users, with more than half of the population expected to be daily users by 2019.
Apple continues to dominate the global tablet market, especially with its iPad lineup. In 2015, approximately 78 million Americans used iPads, with half being dedicated users. Around 25% of American adults use an iPad monthly. The iPad Pro, featuring a physical keyboard, has gained popularity, with one in every ten iPads sold being an iPad Pro. Upgrades like iOS 11 in 2017 enhanced multitasking, drag-and-drop functionality, and file browsing capabilities, boosting user experience.
American tablet users enjoy various activities such as gaming, browsing e-commerce sites, reading, streaming videos, and online shopping. Among these, online shopping is the most popular pastime, with an estimated 100 million users engaging in it. Video consumption is also high, with 100 million viewers, projected to rise to 120 million by 2019.
Shopping via tablets is particularly preferred in the U.S., with over 72% of tablet users making online purchases compared to 43% of smartphone users in 2015. By 2019, more than 80% of tablet owners are expected to shop online on their devices.
