Mazda's Innovative KODO Design Philosophy

Mazda's signature design philosophy, known as KODO, has been a defining feature of its vehicle lineup in recent years. Developed under the leadership of chief designer Ikuo Maeda, this style reflects a dynamic and energetic aesthetic. Maeda succeeded Laurens van den Acker in 2009, bringing a fresh perspective that transformed Mazda's visual identity. Unlike Acker's flowing, natural forms inspired by water and wind, Maeda's approach emphasizes bold, animalistic motion, capturing moments of tension and readiness.

Inspired by martial arts like Kendo, Maeda envisions vehicles as powerful predators, poised to leap forward. This concept embodies the 'Soul of Motion,' or KODO, symbolizing agility and vitality. The exterior design suggests potential energy, hinting at swift movement, while the interiors are crafted with intricate details to make each model truly captivating. Mazda aims to infuse its cars with a sense of life and vitality, prioritizing dynamic appeal and craftsmanship, making them highly desirable despite their premium prices.