All You Need to Know About Samsung Smartphones
Samsung smartphones have established themselves as leaders in the global market, offering a wide range of options from affordable to premium models. Despite past challenges like the Note 7 recall, Samsung's innovative approach and customer support initiatives maintain its popularity. The brand's market share continues to grow, making it a top choice for consumers worldwide seeking reliable and advanced mobile technology.
All You Need to Know About Samsung Smartphones
Originating as a trading company, Samsung has evolved into a global leader in tech innovation. Founded by Lee Byung-Chul in 1938, its headquarters is located in Samsung Town near Gangnam Station in Seoul, South Korea. The company entered the electronics industry in the 1960s and ventured into mobile phones around 2000. By 2012, Samsung had established itself as a dominant force in the smartphone market.
Why Choose Samsung? Samsung offers a diverse lineup of smartphones, catering to various preferences. Customers can select from locked or unlocked models, as well as refurbished or pre-owned devices.
Market Growth
Samsung's presence in the US mobile market has surged significantly. In fall 2013, over 61% of users adopted Samsung phones, rising to 64% in 2014, and reaching nearly 70% in spring 2016. The Galaxy S series, including models S6, S7, S8, and S8+, remains the most popular among consumers.Challenges and Responses
Samsung faced notable setbacks in 2016 with the Galaxy Note 7, which experienced overheating and explosions, leading to bans during flights and device recalls. To address these issues, Samsung offered $100 refunds and issued software updates that disabled affected phones.Customer Support Initiatives
In response, Samsung launched its Premium Care service, providing round-the-clock assistance globally. During the launch of Galaxy S8 and S8+ in April 2017, Samsung offered free premium support for the first month, followed by an affordable monthly fee of $11.99. These efforts aim to restore customer confidence and boost sales.
