The Evolution of Stephen Curry's Signature Sneakers and Partnership with Under Armour
Discover how Stephen Curry's partnership with Under Armour revolutionized basketball sneakers. From the inception of his signature shoe line to record-breaking sales, explore the latest releases and the impact of this collaboration. Learn how Curry's innovative sneakers and endorsement deals have shaped his legacy both on and off the court, highlighting his influence in sports and sneaker culture.
Stephen Curry and Under Armour: A Sneaker Partnership Success Story
Stephen Curry, a prolific and celebrated basketball superstar, is renowned for his exceptional skills and numerous achievements. As the leader of the Golden State Warriors, he has propelled his team to three consecutive NBA Finals appearances and secured two MVP awards, including the first-ever unanimous MVP in league history. Last season, he ranked as the 85th highest-paid NBA player, with reports suggesting he may soon hit a record-breaking contract worth $201 million, potentially making him the highest-paid player ever.
Curry's partnership with Under Armour began in 2013 after Nike opted not to match their rivals' offer. The brand signed him with a deal surpassing $4 million annually, higher than Nike's bid by $1.5 million. The first Curry signature sneakers, called "Curry 1," launched on February 15, 2015. The partnership was recently extended through 2024, involving potential equity benefits. Curry has expressed a strong bond with the brand, highlighting their accomplishments together on and off the court.
The contract's total value remains undisclosed, but industry sources speculate it includes an ownership stake. Curry shared in a recent interview, "In the first two years, we achieved significant milestones, and I look forward to shaping the brand's legacy throughout my career."
Highlighted Sneakers:
- Under Armour Curry 5 Pi Day: Released on Curry's birthday, March 14, 2018, coinciding with Pi Day, the Curry 5 features a black knit upper with a Pi symbol. Sold out within days, it was restocked a month later. Priced at $130, it's popular among basketball enthusiasts and sneaker fans.
- Under Armour Curry 4 “Dance Mom”: A limited edition given to Golden State Warriors season ticket holders, inspired by a dedicated fan, showcasing colorful game-day designs on a blue and white sneaker.
- Under Armour Curry 4 Low: An all-red version inspired by Curry's involvement in the United Nations' "Nothing But Nets" campaign. Priced at $120, it offers great value for sneaker collectors.
Since the debut of Curry 1 in 2015, sales have surged by 350% by early 2018, surpassing sales of other major signature lines outside of Nike's Jordan brand. The success underscores Curry's influence in the sneaker industry.
