How Lucky Brand Boosted Its Popularity Through Social Media Strategies
Discover how Lucky Brand leveraged social media campaigns, referral programs, and engaging content to amplify its brand presence. From website relaunches to hashtag promotions, learn how strategic digital marketing contributed to their growth and loyal customer base. Perfect for fashion brands seeking modern marketing insights.
Lucky Brand's rise in popularity can be largely attributed to effective social media marketing. After Leonard Green & Partners LP acquired the brand from Fifth & Pacific Cos., they invested heavily in revamping their product offerings and marketing campaigns. Under CEO Davide DeMattei, Lucky Brand focused on strengthening its jackets and leveraging digital platforms to reach customers. In 2014, they re-launched their website, emphasizing online engagement and customer loyalty. Campaigns involved giveaways, referral programs, and hashtags like #DenimDiary, encouraging consumers to share their experiences and celebrate special moments, significantly increasing their social media following and brand visibility.
By integrating contests, coupons, and gift hampers into their marketing mix, Lucky Brand created a strong community of loyal fans. Their innovative referral system and social media campaigns effectively spread brand awareness among millennials and younger audiences, making Lucky Brand a household name in the denim industry. Their strategic use of digital tools and interactive campaigns has played a crucial role in cementing their position as a popular apparel brand today.
