Top 5 Leading Life Insurance Providers You Should Know

July. 16,2025

Discover the top five life insurance providers trusted for their reliability, policy options, and customer service. This guide highlights key features of each insurer, helping you make an informed choice to secure your family’s financial future with the right coverage and benefits.

Top 5 Leading Life Insurance Providers You Should Know

Top 5 Leading Life Insurance Providers You Should Know

Planning for the unexpected is crucial, and life insurance offers essential protection for your loved ones. Choosing a trustworthy insurer that provides comprehensive coverage at reasonable rates ensures peace of mind during difficult times. The right company will offer a variety of policies tailored to your needs, along with additional benefits like living benefits and riders. Here are five of the most reputable life insurance companies:

New York Life

Established in 1845, New York Life Insurance is among the largest and most well-known insurers in the country. It is the biggest mutual life insurer and ranked 67th on the 2021 Fortune 500 list based on revenue. The company provides both term and permanent policies, with options to convert term plans to whole life. Additional riders include living benefits, accidental death coverage, and disability waivers.

Lincoln Financial Group

Founded in 1905, Lincoln Financial Group operates under Lincoln National Corporation. It offers diverse insurance and investment products across four segments: life insurance, group protection, annuities, and retirement services. Policies include term and universal life options, with some not requiring health exams. The company’s permanent policies include universal, indexed universal, and variable universal life insurance.

John Hancock

Created in 1862, John Hancock Life Insurance Company is named after the patriot John Hancock. It offers term and universal life insurance plans, excluding whole life policies. Variants include universal life, variable universal life, and indexed universal life. The Vitality Plus program rewards policyholders with discounts and points for healthy living.

Haven Life

Haven Life simplifies life insurance shopping, with policies issued by its partner MassMutual, one of the oldest insurers in the U.S. It offers two online-only term insurance plans—Haven Term and Haven Simple—without requiring agents or medical exams for certain applicants. The company also provides disability coverage through Haven Disability and annuities.

Bestow

As a modern digital insurer, Bestow specializes in term life insurance with no additional riders or policy types. Its policies cover durations from 10 to 30 years, with coverage limits from $50,000 to $1.5 million. No medical exams are required, and applicants can be up to 60 years old. Policies are issued by North American Company for Life and Health Insurance, making the process quick and seamless.

When selecting a life insurance policy, consider factors like policy types, extra benefits, costs, and your specific needs. Comparing quotes and reading customer reviews can help find the best plan for your circumstances.

Disclaimer: This website compiles research, data, expert opinions, and statistics. However, offerings can vary between insurers, and financial conditions may change over time. We are not responsible for inaccuracies or differing viewpoints. Always consult with a licensed financial professional before making decisions about insurance coverage.