Top 5 Influencers You Should Follow in 2024
Discover the top five social media influencers to follow in 2024, including beauty innovators, TikTok stars, and versatile personalities. This guide highlights their journeys, industries, and why they dominate digital platforms. Stay ahead of trends by exploring these influential figures shaping online culture and entertainment.
Top 5 Influencers to Watch in 2024
Influencer culture emerged in the late 2000s, with individuals promoting brands through informal videos without professional scripts. While some dismissed it as a fleeting digital trend, influencer marketing rapidly expanded, reaching new heights. By 2009, it had become a significant industry, with many influencers building substantial fortunes. Here are five top influencers to keep an eye on in 2024, making waves across social media platforms.
Top 5 Influencers Shaping Your Social Media Feeds
Huda Kattan
Huda Kattan's Instagram is impossible to miss. Her beauty brand dominates the cosmetics industry and holds a leading role in the beauty world.
Celebrity endorsements, including those from the Kardashian sisters, have propelled Huda Beauty to global fame. Founded by makeup artist and blogger Huda Kattan, she has built a beauty empire emphasizing makeup as a form of empowerment and addressing societal pressures for perfection. Her professional account, hudabeauty, boasts over 50 million followers and continues to influence the industry.
Lele Pons
With 47.7 million followers on Instagram, Lele Pons ranks second among top influencers. Starting her journey on Vine in 2013, she became the platform's first to reach one billion loops. Transitioning to YouTube, she gained over 17.6 million subscribers through comedic content and musical ventures. Her debut single, Celioso, achieved triple platinum status in Mexico. Additionally, Lele has acting credits and music awards, showcasing her versatility across entertainment sectors.
Charli D’Amelio
Charli D’Amelio, with 125 million TikTok followers and over 9 billion views, became a star through dance and choreography. She expanded her reach to Instagram, accumulating 47.7 million followers. Starting at just 17, her viral videos led to collaborations with stars like Jennifer Lopez and appearances on major shows. Her brand deals and social media presence have made her a prominent celebrity, with performances at large events including the Jonas Brothers concert.
James Charles
James Charles is celebrated among beauty enthusiasts for his elaborate makeup looks and bold creativity. Popular on YouTube, Instagram, and TikTok with millions of followers, he's known for vivid eye looks and his pioneering role as the first male cover model for CoverGirl. His engaging content has earned him guest spots on talk shows like Ellen and elevated his influence in the beauty industry.
Manny Gutierrez
Starting as a makeup artist, Manny Gutierrez built a loyal audience on Instagram and YouTube, with 4 million and 4.85 million followers/subscribers respectively. He owns Lunar Beauty, a cruelty-free cosmetic line. Manny shares beauty tips and personal insights, making him a respected figure despite a smaller following compared to others. His genuine approach and product expertise continue to attract fans and followers.
