2024 Toyota Land Cruiser Overview – Trims, Features, and Price Range
Discover the 2024 Toyota Land Cruiser, featuring multiple trims, powerful engine options, and advanced safety and driver-assist features. This versatile SUV blends off-road capability with luxury, offering comfort, safety, and performance for diverse driving needs. Learn about pricing, new technologies, and what makes the Land Cruiser a top choice among SUVs today.

2024 Toyota Land Cruiser – Trims, Features, and Price Insights
The Toyota Land Cruiser remains one of the brand's most enduring and popular models, known for its robustness and reliability. The latest 2024 model, the Land Cruiser 300, continues this legacy with enhanced performance, advanced safety, and luxury features. This versatile midsize SUV offers multiple engine choices and trims to suit diverse driving preferences, whether for off-road adventures or daily commuting.
1. Variants, Powertrain Options, and Transmission

The 2024 Land Cruiser 300 is available in several trims, including GX-R, VX-R, and GR-S. The GX-R and GR-S only come with diesel engines, while the VX-R offers both diesel and petrol options. All variants feature a robust 3.3-liter V6 diesel engine producing up to 306 horsepower. The petrol-powered VX-R boasts a more potent 3.5-liter V6 twin-turbo engine, generating 415 horsepower and 479 lb-ft of torque.
Every model is equipped with a 10-speed automatic transmission, ensuring smooth shifts and optimized fuel efficiency across different driving conditions.
Safety is a priority in the Land Cruiser lineup, making it suitable for various uses, from off-road excursions to family travels. The vehicle includes essential safety features such as airbags for all seating positions, side airbags on higher trims, seatbelt reminders, child safety locks, anti-theft alarms, and more, ensuring maximum protection for occupants.
2. Advanced Safety and Driver-Assist Technologies
- Airbags: Equipped with front, side, and curtain airbags, providing comprehensive occupant protection.
- Seatbelt Alert: Reminds passengers to buckle up and alerts the driver if any passenger remains unbelted.
Additionally, features like a door unlock alert, fire extinguisher, and security alarms enhance overall safety.
3. Driver-Assist Enhancements
- Downhill Assist Control: Maintains a steady speed while descending steep slopes for safer off-road driving.
- Hill-Start Assist: Prevents rollback on inclined surfaces when starting from a stop, especially uphill.
- Turn Assist: Provides better maneuverability during tight turns at low speeds.
4. Interior Comfort and Seating
The Land Cruiser 300 offers luxurious and adjustable seating for driver and passengers, with power-adjustable seats that suit different preferences. The rear seats can be folded down with a button, expanding cargo space instantly. An integrated air conditioning system ensures comfort for all occupants, even during long journeys.
5. Multi-Terrain Drive System
A highlight of this SUV is its multi-terrain select system, which automatically adjusts the vehicle's response based on the terrain — options include normal, dirt, sand, snow, and mud. This feature enhances off-road capability, making challenging terrains manageable and boosting driver confidence.
6. Price Range
The starting price for a new Toyota Land Cruiser 300 is approximately KES 24 million, with variations depending on selected trims and added features. Prices may differ across locations and dealerships, so it's advisable to explore current promotions or offers for the best deal.