Understanding the Benefits for Brokerage Companies
This article explains the motivations of brokerage firms in offering various account types, including cash management, margin, and discount accounts. It highlights how these offerings benefit both clients and brokers, with details on fee structures, account features, and suitability for different investors. Understanding these account options helps investors make informed decisions and grasp why brokerage firms provide attractive incentives.

Understanding the Benefits for Brokerage Companies
Ever wondered what drives brokerage firms to offer attractive incentives? Why do they extend such compelling deals to attract clients? The key lies in the variety of account types they provide. Typically, there are three main categories of brokerage accounts:
The most fundamental is the cash management account, where investors deposit funds to execute trades. Depending on the account, investors might opt for a full-service option, which includes access to financial experts, investment planning assistance, and the possibility of granting power of attorney.

Margin accounts, a more advanced type, let investors buy securities using borrowed funds from their broker. These accounts involve stricter requirements and collateral, with the Federal Reserve capping borrowing limits at 50% of the invested amount.
Brokers charge modest interest rates on borrowed funds to encourage clients to engage in margin trading.
For seasoned investors preferring independence, discount brokerage accounts are ideal. They offer basic trading services at significantly reduced costs compared to full-service accounts. Platforms like E*Trade provide secure trading environments, with no account opening fees, minimum deposits as low as $500, and transaction commissions around $10.