Top 5 Financial Planning Services of 2021
Discover the top five financial advisory firms of 2021, including Vanguard, Zoe Financial, Facet Wealth, Morgan Stanley, and BlackRock. This guide highlights their services, assets under management, and what makes them the best choices for investors seeking expertise and personalized investment strategies.

Top 5 Financial Planning Services of 2021
Choosing the right financial advisor can be challenging when you’re looking to grow your investments. The United States offers numerous reputable options, many of which deliver excellent service. Leading financial advisors tend to attract the most clients, a trend that continues. Here are the five leading financial advisory firms in 2021.
Vanguard
Vanguard is often compared to Walmart in the investment sector, offering low-cost services and a wide range of options for investors. By 2020, the firm managed approximately USD 6.3 trillion in assets, solidifying its position as a top choice.
Its exponential growth is driven by competitive pricing and allowing investors to retain more of their returns.
Zoe Financial
Zoe Financial links high-net-worth individuals with the top 5% of financial advisors nationwide. The platform claims to offer impartial advice aligned with clients' best interests. Users answer questions online, and an intelligent algorithm pairs them with fee-only advisors—no commissions involved. Clients can choose to proceed or opt for a free consultation if they wish.
Facet Wealth
Offering comprehensive financial guidance for an annual fee of USD 1200, Facet Wealth provides personalized services tailored to individual needs. Clients can work with dedicated financial planners via phone or video calls. Unlike traditional firms that charge a percentage based on assets under management (AUM), Facet Wealth uses flat fees which may vary based on specific client plans.
Morgan Stanley Wealth Management
As part of the well-known Morgan Stanley investment bank, Morgan Stanley Wealth Management oversees approximately USD 2 trillion in AUM. The firm caters to families, individuals, and institutional clients, offering services like investment management, retirement planning, and IRAs. With nearly 16,000 advisors nationwide, the firm provides extensive coverage across the country.
BlackRock
BlackRock is the world’s largest asset management company, managing over USD 7.34 trillion in assets. With offices in 30 countries and clients in more than 100 nations, BlackRock has popularized ETFs, especially its iShares funds, which make up about 25% of its AUM. This widespread influence makes BlackRock one of the leading financial advisory firms globally and domestically.