Comprehensive Guide to Modern Tablets and Market Trends

Key insights about the newest tablets available today

While tablets seem like a recent innovation, their origins trace back to 1968 when computer scientist Alan Kay envisioned flat, integrated devices combining screen and keyboard, calling it Dynabook. Over time, brands like Microsoft, Apple, Samsung, Google, Asus, Lenovo, and others have advanced this concept with innovative products. Today’s market is dominated by giants such as Apple and Samsung, which offer diverse options catering to different needs and budgets.

Learn about the leading tablet manufacturers and how they compete in the current market landscape.

Top global tablet brands

• Apple – Despite a dip in iPad sales in 2015, Apple remains a market leader, emphasizing innovation aligned with their slogan ‘Think Different.’
• Samsung – As a major conglomerate, Samsung leveraged its mobile success to launch tablets. Their Galaxy series debuted in September 2010, shortly after Apple’s iPad release in January the same year.

Although Samsung uses a different operating system than Apple, it offers more affordable alternatives, boosting its market share.

Amazon – Known for budget-friendly tablets like the Fire HD 10, Amazon has gained a strong foothold in the lower-price segment.

Lenovo – Producing tablets with Windows and Android OS, Lenovo expands its reach across multiple user groups.

Huawei – A major Chinese telecom company, Huawei makes both smartphones and tablets, with popular models like MediaPad X2 under the slogan ‘A better way’.

Other significant players include Microsoft, Asus, Google, Nvidia, and HTC.

Market competition among tablet brands

• Companies recognize that advantage from being first doesn’t guarantee long-term loyalty, as consumers seek variety.
• Strong brand loyalty is challenging, opening opportunities for competitors to enter and gain market share.
• Continuous innovation—both vertical and horizontal—is vital for staying competitive.
• Manufacturers often create new needs; for example, Microsoft offers detachable keyboard tablets unlike Apple’s iPads or Samsung’s offerings.

Important features to consider in a tablet

• A tablet should effectively replace a laptop or computer, making key features crucial.
• Long battery life is essential due to its portable nature.
• Display size impacts user experience; optimal sizing attracts more users.
• Higher RAM boosts performance, making it a key buying factor comparable to mobile phones and laptops.

Pricing strategies in the tablet market

• Leading brands can command higher prices due to brand value.
• Pricing depends on material costs, manufacturing, total expenses, retail strategies, and profit margins.
• Strategic pricing is critical; companies may adjust prices subtly by launching new models.

Upcoming tablet releases to watch for

• Lenovo Tab 4 10 Plus – Expected in September 2017
• Amazon Fire HD 10 (New Version) – Expected in September 2017
• Samsung Galaxy Tab A 8.0 – Expected in September 2017