Everything You Want to Know About Lucky Brand Apparel

Founded in California around 1990, Lucky Brand initially rose to fame as a premium denim label. Created by Gene Montesano and Barry Pearlman, the brand gradually expanded into jackets, casual wear, and accessories. In December 2013, Leonard Green & Partners acquired Lucky Brand for approximately $225 million. Known for their authentic American denim and vintage-inspired designs, Lucky Brand maintains a commitment to its heritage, blending timeless style with modern fashion. Today, they operate over 250 stores across North America and sell globally through their online platform.

The name Lucky Brand symbolizes good luck and positivity, reflected in their trendy designs, premium materials, and unique patches and pockets. Customers often favor their distressed, faded, or solid-colored jackets, sometimes customized for a personalized touch. Their apparel appeals to creatives, free spirits, and dreamers. After the acquisition, Lucky Brand expanded their offerings to include children’s clothing for ages 10 and above, boosting revenue. Their products are crafted in countries like Indonesia, China, Peru, Vietnam, Mexico, and Sri Lanka. Handmade craftsmanship adds a premium quality to each piece. Priced between $99 and $149, Lucky Brand competes with Levi’s, Diesel, Banana Republic, Gap, and others. Brand ambassadors typically include models and bohemian fashion enthusiasts, reinforcing their distinctive style. Valued at around $225 million, the company maintains a strong global presence, boasting more than sevenfold growth over the years.