Top 3 Email Marketing Strategies to Boost Engagement in 2018
Explore three essential email marketing strategies for 2018, including creating resonant content, leveraging AI-powered automation, and integrating interactive features to boost customer engagement. These tactics help brands build stronger connections and reduce unsubscribe rates amidst changing consumer behaviors.
Top 3 Email Marketing Strategies to Boost Engagement in 2018
Digital marketing trends evolve rapidly, making it essential for businesses to adapt their email strategies. What worked in recent years may not deliver the same results today, as consumer preferences shift continuously. Engagement remains a key focus; consumers want meaningful interactions with brands. To enhance your email campaigns, here are three effective strategies from 2018 that foster interest and foster stronger connections.
Create Content That Resonates
Engaging emails now focus on content that sticks—content that consumers relate to and find valuable.
Instead of solely promoting products and offers, include content that aligns with your audience’s interests—such as recipes, gift suggestions, tips, or how-to guides. Such valuable content helps prevent unsubscribes and fosters loyalty by providing real value that connects with consumers' lifestyles and brand values.
Leverage Automation Powered by AI
The rise of artificial intelligence has transformed email automation tools.
AI-driven applications analyze consumer behavior and preferences, allowing marketers to personalize content effectively. Automated tools like Optimail enable the creation of tailored email campaigns that adapt to individual customer segments. This personalization creates a more humanized experience, strengthening the consumer’s connection to the brand.
Incorporate Interactive Elements
Kinetic emails are a cutting-edge approach that mimics website interactivity within emails. Features such as hover buttons, image carousels, and convenient shopping carts increase user engagement. Major email providers like Gmail now support these functionalities. Brands like Taco Bell and Burberry have already adopted kinetic emails, enhancing customer interaction and making campaigns more appealing.
Note:
The information shared here covers various aspects of email marketing, aiming to provide practical insights. While our content is based on thorough research, it should not be considered exhaustive or infallible. The creators of this content are not responsible for discrepancies or updates across platforms. Additionally, readers should explore potential deals, schemes, or offers independently for maximum benefit.
