Guide to Popular Infomercial Toys and Where to Purchase Them
This guide explores the world of ‘As Seen on TV’ toys, detailing popular products and where to buy them online and in stores like Amazon and Target. It offers busy parents and collectors valuable shopping options for popular infomercial toys with trusted retailer access, highlighting brands and product choices for all ages.

Guide to Popular Infomercial Toys and Where to Purchase Them
Infomercial toys, sold under the banner of ‘As Seen on TV’, are popular children’s products marketed via direct response advertising. These items are typically ordered through a toll-free phone number after being promoted on TV. They are showcased through quick infomercials or extended segments, sometimes lasting up to half an hour, showcasing product features and benefits.
Such toys often feature a distinctive red seal shaped like a television screen with the phrase ‘As Seen on TV’. They’re heavily promoted across various brands including:
- Time-Life
- Space Bag
- K-Tel
- Ronco
- Thane
In the toy market, ‘As Seen on TV’ products are in high demand. Major brands now offer toy selections under this label, with some notable options available through online retailers such as Amazon and physical stores like Target.
Amazon is a global leader in e-commerce, offering a wide range of popular, TV-advertised toys. Notable options include:
- Rocket Copters, flying helicopters with a slingshot
- Swerve Balls, a set of 3 different bouncing balls
- Bright Light Pillow from Starlight Square
- Pocket racers RC cars, with remote control cases and pack deals
Target provides trusted shopping for many consumers. If you’re seeking ‘As Seen on TV’ toys, some top picks include:
- Snackeez Jr, a Frozen-themed snack container loved by kids
- Stretchkins Pretty Unicorn, a whimsical fantasy toy
Shopping for ‘As Seen on TV’ toys online or in-store offers great convenience, especially for busy parents. While ordering by phone is still an option, online stores like Amazon and Target ensure quick access to popular products.