Affordable Strategies to Secure Trademark Rights
Discover three affordable ways to secure your business trademark, including local registration, federal USPTO applications, and online legal services. Protect your brand without overspending using these simple strategies suitable for startups and small businesses.
Affordable Strategies to Secure Trademark Rights
Launching a new business requires protecting your brand, and obtaining a trademark is a vital step. A trademark secures your company name and prevents competitors from copying your brand identity. Here, we highlight three budget-friendly methods to acquire a trademark for your enterprise.
Register Your Business Name Locally
Registering your business name at the state level is the most cost-effective approach, providing protection within your state. If you’ve formed a formal business entity, your name is typically registered, preventing others from creating a similar business in your area. The registration cost varies by state, generally ranging from $50 to $150, especially if registering a DBA or trade name as a sole proprietorship or partnership.
Apply for a Trademark with the USPTO
Filing for a federal trademark with the United States Patent and Trademark Office (USPTO) grants nationwide legal protection. The process can be completed online using the Trademark Electronic Application System (TEAS). Electronic submissions start at $225 per class of goods or services, making it an affordable option compared to paper filings, which are more expensive.
Leverage Online Legal Services
Online legal platforms such as LegalZoom, Legal-Sherpa, Trademarks411, and Trademarkia simplify the trademark application process without high legal fees. These services often charge between $150 and $200, not including government filing fees. They are a practical choice for those seeking professional assistance at a lower cost.
