Guide to Popular Hearing Aid Brands Available at Costco Centers
Explore the top hearing aid brands available at Costco centers, including GN ReSound, Phonak, Rexton, and Bernafon. Discover their key features, benefits, and how they enhance auditory health and social confidence. Perfect for those seeking reliable hearing solutions, these brands offer personalized and advanced hearing aid options to improve quality of life and communication abilities.

Popular Hearing Aid Brands Offered at Costco Centers
Hearing ability is a precious gift. Prolonged exposure to loud noises or aging can diminish hearing capacity. Scientists have created miniature amplifiers called hearing aids to enhance auditory perception for those with hearing loss. Among the numerous providers nationwide, Costco stands out as one of the largest. It holds about 11% of the hearing aid market share, growing by approximately 20% annually.

GN ReSound
This prominent brand offers advanced hearing solutions, improving speech clarity and auditory understanding. ReSound introduced its Forte model at Costco in 2017, available in Behind-the-Ear (BTE) and Receiver-in-Canal (RIC) styles. The device pairs seamlessly with a smart 3D app connected to iPhones, enabling personalized control and enhanced user experience.Advantages:
- Enhanced speech clarity, even in noisy environments.
- Comfortable, high-quality sound.
- Customization of hearing preferences.
Phonak
A favorite among consumers, Phonak is the fourth-largest hearing aid provider at Costco. They launched the Brio line in 2014 and recently released the upgraded Brio 2, featuring BTE and RIC styles. Equipped with smart technology, Brio 2 adapts to various sound environments in real time, making listening easier.Advantages:
- Facilitates straightforward listening experiences.
- Offers extensive wireless accessories for customization.
- Multiple models cater to different needs.
Rexton
Although similar to ReSound and Phonak, Rexton is a newer addition at Costco. As a subsidiary of Signia, Rexton offers styles including Custom, BTE, and RIC, enhancing versatility.Advantages:
- Supports hearing in diverse environments.
- Automatically enhances speech in crowded settings.
- Features like a Music enhancer improve music listening quality.
Bernafon
One of the longstanding manufacturers, Bernafon introduced the Zerena line at Costco, available in BTE and RIC styles, with custom options. Its devices connect directly to iPhones via the EasyControl app, delivering a clear hearing experience.Advantages:
- Seamless and responsive hearing support.
- Improves speech recognition amid background noise.
- Easy Bluetooth device connectivity.
Hearing aids do not eliminate hearing impairment but significantly improve auditory perception. They enable better hearing, reduce the need for repeated conversations, and support social, physical, and psychological well-being. Users often feel more confident, socially active, and productive at work. Especially helpful for COPD patients, hearing aids strengthen personal connections and quality of life.