Why Choose Under Armour Apparel for Athletic Performance

July. 16,2025

Discover the innovative features and technological advancements that make Under Armour a leading choice for athletic apparel. From moisture-wicking fabrics to climate-specific gear, learn how this brand enhances athlete comfort and performance across various sports and activities. Trusted by professionals and universities, Under Armour combines comfort, durability, and style to meet the needs of fitness enthusiasts and athletes alike.

Why Choose Under Armour Apparel for Athletic Performance

Advantages of Wearing Under Armour Sportswear

Are you passionate about soccer or basketball? You don't need to be a professional athlete to enjoy high-performance clothing. Fitness enthusiasts who jog regularly or spend hours at the gym often face issues with uncomfortable, sweaty clothing that hinders their activity. Kevin Plank, Founder of Under Armour, experienced this problem firsthand as a University of Maryland football team captain in 1996. Driven by this challenge, he launched a line of innovative sports apparel, achieving tremendous popularity.

Advantages of Wearing Under Armour Sportswear
Purpose-Driven Designs

Under Armour has transformed athletic clothing, becoming a favorite among sports fans and fitness lovers alike. Its versatile range addresses the specific needs of active individuals, offering premium fiber technology that enhances comfort and performance during workouts or competitions. The brand's innovative approach ensures maximum ease and efficiency for athletes of all levels.

Innovative Fabric Technologies

Kevin Plank pioneered moisture-wicking synthetic fabrics in his initial T-shirts, helping athletes stay dry and lightweight during intense physical activity. In 1997, the ColdGear fabric was introduced, maintaining warmth without sacrificing mobility, perfect for cold conditions. The AllSeasonGear line further ensures comfort in extreme climates. The original Compression T-shirt supports muscle performance while managing moisture and cooling the wearer.

In 1999, Under Armour gained widespread recognition when Warner Brothers featured its apparel in movies like ‘Any Given Sunday’ and ‘The Replacements.’ The brand quickly became a staple for professional athletes and teams. Its clothing was adopted by the XFL football league in 2000 and was used by speed skaters at the 2014 Winter Olympics. Strategic partnerships include a 10-year deal with the University of Notre Dame, a sponsorship agreement with Major League Baseball, and a 15-year, $280 million contract with UCLA.
Under Armour continued to innovate with product lines like Infrared gear in 2013, which manages heat and keeps athletes comfortable in hot conditions. Scent Control apparel reduces body odor, making it ideal for rigorous routines. Today, the brand offers a vast selection of athletic wear, including ColdGear Reactor, ThreadBorne, Athlete Recovery SleepWear, and more, suitable for various sports and activities. Their ranges include jackets, vests, hoodies, tops, pants, leggings, shorts, and sports bras for women.
Endorsed by top athletes and trusted by leading universities, Under Armour delivers comfort, durability, and cutting-edge features at competitive prices. Experience the difference by choosing Under Armour for your athletic wardrobe today!