Challenges in Purchasing Plus Size Fashion
This article explores the common challenges faced when buying plus size clothing, including limited fashion options, higher prices, poor fit, and size accessibility issues. It highlights industry terminology changes and the need for better inclusivity. Perfect for consumers and retailers seeking insights into plus size fashion's evolving landscape.
Challenges in Purchasing Plus Size Fashion
Plus size clothing caters to individuals with larger body proportions, though the definition varies internationally. Manufacturers are increasingly moving away from the term 'plus size,' favoring labels like Curvy, Generous, Misses, or Women's. Over the years, sizing standards have shifted. The industry considers a size above 8 as plus size; however, in everyday contexts, women wearing size 8 are typically not classified as plus size, especially since the average American woman wears between 14 and 16.
Anything beyond a size 8 is generally categorized as plus size, with sizes 26W and above falling into super or extended sizes. Some brands include size 26W within the plus size range. In the UK, this clothing was traditionally called outsize, but this term is gradually disappearing due to its offensive connotation. 'Curvy' is now becoming the preferred terminology.
Typically, plus size fashion is aimed at women, while for men, terms like Big and Tall are more common, with dedicated brands such as Big & Tall serving this market.
- Brands often offer limited fashionable options for larger sizes, with many garments appearing dated or less stylish.
- Plus size clothing is often more expensive and less varied, with some stores placing them on smaller shelves or charging extra charges, sometimes called fat tax.
- Most plus size apparel is simply scaled-up versions of smaller sizes, which often do not suit larger body types, leading to ill-fitting and frumpy appearances.
- Height variations are rarely considered, leaving shorter or taller individuals frequently needing alterations or missing options in petites or tall sizes.
