MarketPlace's Mission to Promote Economic Literacy
MarketPlace is a leading radio program dedicated to increasing economic literacy among the public. Broadcast on over 800 stations, it reaches millions weekly, supported by donations and sponsors. Recognized with prestigious awards, the program continues to grow and expand into digital platforms, aiming to educate more people about finance and business. Its sponsorship enhances credibility and trust among affluent audiences, but future funding cuts could impact its reach and influence. The organization remains a vital source of economic news and education in the United States.
MarketPlace's Mission to Promote Economic Literacy
MarketPlace is dedicated to enhancing public understanding of economic and business topics. It is a radio program that educates audiences on topics affecting their financial lives and current events. The program is broadcast on over 800 radio stations nationwide, reaching approximately 14.6 million listeners weekly. Additionally, MarketPlace offers a mobile app for easy access to its podcasts, making economic news more accessible to the public.
Produced and distributed by American Public Media (APM), the country’s largest radio network, MarketPlace relies on listener donations and sponsorship advertising for support. Sponsoring the program helps companies build trust and credibility among an educated audience.
More than 70% of listeners see sponsorship of MarketPlace as a sign of trustworthiness. Over 60% are inclined to engage in business with the sponsors. Recognized with awards like the Emmy and Edward R. Murrow Prize, the program reaches a wealthy demographic with an average income of $101,000. Approximately a quarter of the U.S. population tunes in at least once monthly.
In the past year, the audience grew by 16%, reflecting the American public’s strong desire for financial news. However, potential cuts to radio and TV funding proposed by the Trump administration could threaten MarketPlace’s operations and its 14+ million listeners.
MarketPlace generates approximately $18 million annually, with about 25% coming from radio station carriage fees and roughly two-thirds from corporate sponsorships. The organization is poised to expand into new digital platforms to grow its listenership and influence. Leveraging expert storytelling and high-quality production, MarketPlace aims to further educate the public on economic matters, contingent upon government funding policies.
