Under Armour: Revolutionizing Athletic Wear for Performance and Comfort
Under Armour has established itself as a pioneer in athletic apparel, offering innovative sportswear designed for peak performance. From moisture-wicking T-shirts to biometric tracking gear, the brand continues to push the boundaries of sportswear technology and comfort. Founded in 1996 by Kevin Plank, it's now a global leader dedicated to supporting athletes through cutting-edge products and unwavering values.
About Under Armour
Founded with the goal of creating high-performance sportswear, Under Armour has become a leading brand in athletic apparel. The company's journey began in 1996 when Kevin Plank, a University of Maryland football player, sought to develop clothing that kept athletes dry, cool, and lightweight during intense activity. His initial product, the HeatGear T-shirt, utilized moisture-wicking synthetic fabrics to improve athlete comfort. Starting from his grandmother's basement, Plank slowly built the brand, introducing innovative products like ColdGear and AllSeasonGear to meet athletes' varying needs.
By 1998, Under Armour's headquarters moved to Baltimore, signifying its growth. Over the years, the brand has continued to innovate, launching products such as the Recharge Suit in 2009 to aid recovery, and the UA Armour39 in 2011, incorporating biometric technology to monitor performance. The company also extended its product line to include women's apparel like the Armour Bra, emphasizing comfort and customization. Under Armour is celebrated for its commitment to innovation, integrity, and reliability in the sportswear industry.
